Jagannath Consciousness on Digital Platforms: A Study of Doodles and Drawings on Social Media

DOI

10.2991/978-2-38476-212-5_15How to use a DOI?

Keywords

Jagannath Tradition and Folklore; Instagram and Facebook; Doodles and drawings

Abstract

Jagannath Culture and Folklore have inspired numerous artists from different regions. Through addition to being represented in films, online series, documentaries, and cartoons, it has now been represented as doodles. Now that social media is thriving, all primary sources of entertainment and secondary types of education are being slowly replaced by sites like Instagram and Facebook. In order to familiarise the younger generation with the religious beliefs, experiences, and traditions that define the character of the state of Odisha, this study seeks to shed light on how the Jagannath Tales have been portrayed as doodles on Facebook and Instagram. The younger generation in Odisha is now hostile to religious doctrines that might be useful in the contemporary age, which is riddled with problems, due to the embrace of westernisation and the emergence of modernity. On Instagram and Facebook, however, the portrayal of Jagannath Folklore as Doodles or Cartoons has revived and popularized these long-forgotten religious and cultural rituals. These doodles by VishayVastu, artbygurudesign,and more, have gained recognition from all over the world for their innovative depictions of amusing tidbits of Jagannath tradition and folklore that also provoke an interest in exploring Odia mythology in a way that the young audience can relate to. It has brought them closer to their ancestry. By using Reader-Response theory, this study aims to document the evaluations, comments, likes, hashtags, shares, and reposts that these drawings have generated and the debates that they have caused in the State, to understand how the younger generation is responding to this type of religious depiction. Additionally, it would explain why such posts receive hundreds of likes but no follows. The study intends to demonstrate how long-standing narratives have always been represented in conventional ways, but the introduction of new digital channels has maintained public interest in it. The goal of this study is to closely examine the portrayal of Jagannath culture on digital platforms and how it can be the most effective way to introduce this culture to the next generation.

Copyright

© 2024 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Rituparna Priyadarshini
AU  - Pallavi Kiran
AU  - Arpita Goswami
PY  - 2024
DA  - 2024/02/12
TI  - Jagannath Consciousness on Digital Platforms: A Study of Doodles and Drawings on Social Media
BT  - Proceedings of the International Conference on Cultural Studies (ICCUS 2023)
PB  - Atlantis Press
SP  - 145
EP  - 160
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-212-5_15
DO  - 10.2991/978-2-38476-212-5_15
ID  - Priyadarshini2024
ER  -