Semiotic Analysis of Barbie Movie Poster

DOI

10.2991/978-2-38476-212-5_22How to use a DOI?

Keywords

Barbie; Movie poster; Semiotics; Sign

Abstract

The poster was a type of visual media used mostly for cinema marketing and the sense of sight to communicate messages that required visual communication and message symbols to be comprehended. One of the popular movies in 2023 is Barbie Movie, which has a unique gesture in the poster. This article offers a qualitative semiotic analysis of the “Barbie” movie poster from 2023, taken from the movie’s official website. Investigating the numerous semiotic aspects in the poster uses a content analysis methodology. Based on the fundamental theories of Saussure’s sign theory, Wierzbicka’s color theory, and Dyer’s verbal and aspect theory, the study aims to reveal the complex interaction of signs, symbols, and meanings influencing the poster’s communicative efficiency. This study uses qualitative methods and advances our knowledge of the collaborative construction of the movie poster’s meaning and attractiveness. The findings highlight the importance of visual and verbal clues in transmitting narratives and evoking audience involvement, providing insightful information on the complex semiotic methods used in movie marketing. As a result, this semiotic analysis of the “Barbie” movie poster illuminates the practice of cinematic marketing and cultural message. It exemplifies how theoretical frameworks can peel back the layers of meaning in visual communication to show the gender issue.

Copyright

© 2024 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Dini Anggraheni
AU  - Anandha Anandha
AU  - Adiprana Yogatama
PY  - 2024
DA  - 2024/02/12
TI  - Semiotic Analysis of Barbie Movie Poster
BT  - Proceedings of the International Conference on Cultural Studies (ICCUS 2023)
PB  - Atlantis Press
SP  - 228
EP  - 235
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-212-5_22
DO  - 10.2991/978-2-38476-212-5_22
ID  - Anggraheni2024
ER  -