Commercialism of the Banyu Panguripan Tradition in the Wong Gunung Festival in Pemalang District

DOI

10.2991/978-2-38476-212-5_2How to use a DOI?

Keywords

Banyu Panguripan Tradition; Commercial; Pemalang

Abstract

Tradition and society are interrelated things, because tradition is a legacy that has been passed down from generation to generation by previous ancestors. The traditions that exist in society sometimes become crucial when their sacredness shifts into traditions that have entertainment value. This is what happened to the Banyu Panguripan Tradition which was part of the Wong Gunung Festival series of events. Commercial cannot be avoided because there are so many people involved that it gives rise to economic value. This research uses a descriptive qualitative method. It is hoped that this method can become a tool that can answer several problems in this research. The problems raised in this research include forms of commercialization and conservation discourse in the Banyu Panguripan Tradition. Commercialism cannot be avoided when a tradition is packaged in the form of a festival. Traditional packaging, which was originally only intended for personal use, can then be enjoyed by the wider community, even outside the Pulosari District. The commercial impact of the Banyu Panguripan Tradition which is packaged in the form of the Wong Gunung Festival certainly has an impact on the community’s economy. The community is helped by the presence of tourists from both the Pulosari sub-district community and outside the sub-district.

Copyright

© 2024 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Afiliasi Ilafi
AU  - Bani Sudardi
AU  - Slamet Subiyantoro
AU  - Titis Srimuda Pitana
PY  - 2024
DA  - 2024/02/12
TI  - Commercialism of the Banyu Panguripan Tradition in the Wong Gunung Festival in Pemalang District
BT  - Proceedings of the International Conference on Cultural Studies (ICCUS 2023)
PB  - Atlantis Press
SP  - 4
EP  - 20
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-212-5_2
DO  - 10.2991/978-2-38476-212-5_2
ID  - Ilafi2024
ER  -