Research on the Steering Effect of Online Information upon Tourist flow

DOI

10.2991/iccse-15.2015.64How to use a DOI?

Keywords

Steering effect, Online information, Tourist flow, Tourist/travelers, Websites

Abstract

Along with the in-depth development of information technology, tourism e-commerce and websites have played an important role in tourism. As the combination of tourism industry with information technology is becoming more and more closely, tourist have become more and more dependent on online tourism information. The steering effect of online information upon tourist flow is mainly embodied in potential tourists’ demand for online information and service, as is the main research content of this paper. This demand runs through three stages before potential tourists start real travel, wherein the steering effect of tourism websites on them respectively corresponds to three aspects: (1) travel decision making; (2) tourism information inquiring; and (3) travel booking. The steering effect of online information upon tourist flow is mainly embodied in the three stages. In the first stage, online information has become the main source for tourists for leisure and on vacation. In the second stage, the major reason for which tourists visiting family and friends use websites is inquiring for flight and ticket information while the major motive for which tourists for leisure and on vacation use websites is that they need to learn more information related to the destination. In the third stage, websites gains the most rapid development among all the booking and reserving ways, but their main service is focused on flight booking and hotel reserving.

Copyright

© 2015, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Guanghui Jiang
PY  - 2015/07
DA  - 2015/07
TI  - Research on the Steering Effect of Online Information upon Tourist flow
BT  - Proceedings of the 2015 International Conference on Computational Science and Engineering
PB  - Atlantis Press
SP  - 346
EP  - 350
SN  - 2352-538X
UR  - https://doi.org/10.2991/iccse-15.2015.64
DO  - 10.2991/iccse-15.2015.64
ID  - Jiang2015/07
ER  -