Proceedings of the International Conference on Computer, Networks and Communication Engineering (ICCNCE 2013)

Analysis on Jingdong’s Offbeat Marketing Strategies

Authors
Zhenjian Jiang, Fengjuan Dong, Yixuan Tang
Corresponding Author
Zhenjian Jiang
Available Online July 2013.
DOI
10.2991/iccnce.2013.172How to use a DOI?
Keywords
Jingdong,Marketing Strategies, Innovation
Abstract

Jingdong, a famous E-mall for online shopping in China, has grown rapidly since its establishment. It has been regarded as a miracle in Chinese e-tailing field for a long time and now can equal some big enterprises such as Suning, Dangdang and Taobao. The reason why Jingdong achieves such a great achievement in a short period of time mainly relies on its offbeat marketing strategies in the era of Internet. This article is summarizing Jingdong’s recent offbeat marketing actions. I hope this article could provide valuable reference for electronic business companies in choosing suitable marketing strategies.

Copyright
© 2013, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the International Conference on Computer, Networks and Communication Engineering (ICCNCE 2013)
Series
Advances in Intelligent Systems Research
Publication Date
July 2013
ISBN
978-90-78677-67-3
ISSN
1951-6851
DOI
10.2991/iccnce.2013.172How to use a DOI?
Copyright
© 2013, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Zhenjian Jiang
AU  - Fengjuan Dong
AU  - Yixuan Tang
PY  - 2013/07
DA  - 2013/07
TI  - Analysis on Jingdong’s Offbeat Marketing Strategies
BT  - Proceedings of the International Conference on Computer, Networks and Communication Engineering (ICCNCE 2013)
PB  - Atlantis Press
SP  - 697
EP  - 699
SN  - 1951-6851
UR  - https://doi.org/10.2991/iccnce.2013.172
DO  - 10.2991/iccnce.2013.172
ID  - Jiang2013/07
ER  -