Proceedings of the International Conference on Computer, Networks and Communication Engineering (ICCNCE 2013)

A Study of User Acceptance Using Google Software as a Service (Saas)

Authors
Naicheng Chang, Chengche Chiang, Alan Hopkinson
Corresponding Author
Naicheng Chang
Available Online July 2013.
DOI
10.2991/iccnce.2013.18How to use a DOI?
Keywords
User Acceptance, usage, Software as a Service (SaaS), Unified Theory of Acceptance and Use of Technology (UTAUT)
Abstract

This study uses Unified Theory of Acceptance and Use of Technology (UTAUT) as the framework for the research design model and the SaaS provided by Google as a sampling subject to explore the relationship between acceptance and the actual use of the service in Taiwan. Research findings include: 1) the findings support the importance of performance, effort and social influence on intention towards Google SaaS, in which performance has the highest impact and the effort has a comparatively unnoticeable impact on intention, 2) the performance is a significant determinant on intention for users less than 30 years old and experience with less than one year, but this impact reduced with increasing age and experience, 3) the intention has considerable positive connection on its actual use, 4) users believe that SaaS is the future trend.

Copyright
© 2013, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the International Conference on Computer, Networks and Communication Engineering (ICCNCE 2013)
Series
Advances in Intelligent Systems Research
Publication Date
July 2013
ISBN
978-90-78677-67-3
ISSN
1951-6851
DOI
10.2991/iccnce.2013.18How to use a DOI?
Copyright
© 2013, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Naicheng Chang
AU  - Chengche Chiang
AU  - Alan Hopkinson
PY  - 2013/07
DA  - 2013/07
TI  - A Study of User Acceptance Using Google Software as a Service (Saas)
BT  - Proceedings of the International Conference on Computer, Networks and Communication Engineering (ICCNCE 2013)
PB  - Atlantis Press
SP  - 73
EP  - 76
SN  - 1951-6851
UR  - https://doi.org/10.2991/iccnce.2013.18
DO  - 10.2991/iccnce.2013.18
ID  - Chang2013/07
ER  -