Proceedings of the 2015 4th International Conference on Computer, Mechatronics, Control and Electronic Engineering

Study on Advertising Communication Strategy for Mobile Terminal

Authors
Xuan Wang
Corresponding Author
Xuan Wang
Available Online November 2015.
DOI
10.2991/iccmcee-15.2015.6How to use a DOI?
Keywords
Mobile terminal, Advertising communication, Strategy
Abstract

As mobile technology continues to mature and develop, software and hardware of the mobile terminal has been updating constantly, people are more and more dependent on mobile terminal devices in production and daily life. Because of the combined effects of today's communications technology and network environment, the advertising communication of mobile terminal has increasingly become the focus of attention of many scholars. Taking the mobile terminal advertising communication as the starting point, this paper analyzes the current situation, problems and bottlenecks of mobile terminal advertising communication, and has proposed a series of strategies for the development of advertising communication for mobile terminal.

Copyright
© 2015, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 2015 4th International Conference on Computer, Mechatronics, Control and Electronic Engineering
Series
Advances in Engineering Research
Publication Date
November 2015
ISBN
10.2991/iccmcee-15.2015.6
ISSN
2352-5401
DOI
10.2991/iccmcee-15.2015.6How to use a DOI?
Copyright
© 2015, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Xuan Wang
PY  - 2015/11
DA  - 2015/11
TI  - Study on Advertising Communication Strategy for Mobile Terminal
BT  - Proceedings of the 2015 4th International Conference on Computer, Mechatronics, Control and Electronic Engineering
PB  - Atlantis Press
SP  - 26
EP  - 30
SN  - 2352-5401
UR  - https://doi.org/10.2991/iccmcee-15.2015.6
DO  - 10.2991/iccmcee-15.2015.6
ID  - Wang2015/11
ER  -