Proceedings of the 3rd International Conference on Creative Multimedia 2023 (ICCM 2023)

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Globalization of Hollywood: Analyzing the Influence of American Films on the Culture of Arab Youth

Authors
Amar Ahmed Naman Zakzouk1, *, Vimala A/P Perumal1, Syarifah Nurleyana Wafa1
1Multimedia University, Cyberjaya, Selangor, Malaysia
*Corresponding author.
Corresponding Author
Amar Ahmed Naman Zakzouk
Available Online 16 November 2023.
DOI
10.2991/978-2-38476-138-8_22How to use a DOI?
Keywords
Cultural imperialism; Hollywood movies; Arab youth; Cultural identity
Abstract

This preliminary study explores the influence of Hollywood (American) movies on the cultural identity of Arab youth. The global dominance of Hollywood has led to the widespread distribution of its movies worldwide, resulting in the influence of American culture and values on audiences across different societies and cultures, including in the Arab region. As such, Hollywood movies could have contributed to shaping the cultural beliefs, values, and behaviors of Arab youth. This study aims to uncover the extent of Hollywood movies’ influence on the cultural identities of Arab youth and their perceptions of the West. Drawing on the Cultural Imperialism Theory, this study employed a quantitative method using an online questionnaire, which yielded a total of 54 responses. The findings show that the influence of Hollywood movies on Arab youths’ beliefs and behaviors is limited. This study contributes to the discussion of globalization and the role of the media in shaping cultural attitudes and behaviors.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 3rd International Conference on Creative Multimedia 2023 (ICCM 2023)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
16 November 2023
ISBN
10.2991/978-2-38476-138-8_22
ISSN
2352-5398
DOI
10.2991/978-2-38476-138-8_22How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Amar Ahmed Naman Zakzouk
AU  - Vimala A/P Perumal
AU  - Syarifah Nurleyana Wafa
PY  - 2023
DA  - 2023/11/16
TI  - Globalization of Hollywood: Analyzing the Influence of American Films on the Culture of Arab Youth
BT  - Proceedings of the 3rd International Conference on Creative Multimedia 2023 (ICCM 2023)
PB  - Atlantis Press
SP  - 229
EP  - 238
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-138-8_22
DO  - 10.2991/978-2-38476-138-8_22
ID  - Zakzouk2023
ER  -