China’s Digital Creative Multimedia Industry Development and Sustainable Development Innovation Direction

DOI

10.2991/978-2-494069-57-2_2How to use a DOI?

Keywords

Digital creative industry; Cultural innovation; Technology upgrade; Innovative design

Abstract

The digital creative multimedia industry, which invests in science, technology, culture and arts, and influences culture with economic value, is the sum total of creative content industry and creative manufacturing industry, which use digital technology. China was listed as a new strategic industry for the first time during the 13th Five-Year Plan period, which played an important role in the transformation and upgrading of China's industry and the development of the digital economy. This paper studies the development direction of digital creative multimedia industry from macro level, summarizes the development experience of digital creative multimedia industry in China, and discusses the future industry development suggestions. Through the comparative analysis of the concept, connotation and development thoughts of the digital creative multimedia industry at home and abroad, this paper systematically combs the characteristics, present situation and existing problems of the development of the digital creative multimedia industry in china, and forms the overall development thoughts of the digital creative multimedia industry. Firstly, the digital creative multimedia industry is summarized. Secondly, it analyzes the present situation and problems of China's digital creative multimedia industry. The evaluation index system is constructed again. Finally, the data were processed by factor analysis and the comprehensive score was obtained. This paper puts forward four directions for the continuous creative development of digital culture creative multimedia industry in china: digital culture creative equipment innovation, digital culture connotation innovation, sustainable creative design innovation, fusion permeation innovation development, and puts forward countermeasures and suggestions in the fields of science and technology, innovative institutions, platform enterprises, talent training, regulatory services and industry agglomeration.

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - ShengXuan Zhang
AU  - Zainudin Siran
AU  - Mohd Hafizuddin Mohd Yusof
PY  - 2022
DA  - 2022/12/24
TI  - China’s Digital Creative Multimedia Industry Development and Sustainable Development Innovation Direction
BT  - Proceedings of the 2nd International Conference on Creative Multimedia 2022 (ICCM 2022)
PB  - Atlantis Press
SP  - 5
EP  - 14
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-494069-57-2_2
DO  - 10.2991/978-2-494069-57-2_2
ID  - Zhang2022
ER  -