Situation Analysis and Strategic Development of Fresh food E-commerce in China

DOI

10.2991/iccita-16.2016.32How to use a DOI?

Keywords

Fresh food E-commerce; Business model; Development strategy; China

Abstract

In China, fresh food E-commerce is in the exploration stage and develops rapidly in recent years. This paper introduces four fresh food E-commerce models, then discusses problems and analyzes the external political and economic environment. Development strategies are put forward from the macroscopic and microcosmic view. Government should improve supporting policies and increase investment in agricultural research. E-commerce enterprises can use Pre-sale mode, standardized production, crowdsourcing Model, customized service and other methods to further develop.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Juxiang Zhang
PY  - 2016/05
DA  - 2016/05
TI  - Situation Analysis and Strategic Development of Fresh food E-commerce in China
BT  - Proceedings of the 2016 International Conference on Computer and Information Technology Applications
PB  - Atlantis Press
SP  - 176
EP  - 181
SN  - 2352-538X
UR  - https://doi.org/10.2991/iccita-16.2016.32
DO  - 10.2991/iccita-16.2016.32
ID  - Zhang2016/05
ER  -