Mass Culture and Mass Addressee Through Stylistic Mirror of Allusion in Modern Mass Media

DOI

10.2991/iccessh-19.2019.468How to use a DOI?

Keywords

media discourse; mass media; mass addressee; allusion; mass culture

Abstract

The article offers a brief analysis of mass media authors and their collective address interaction. Issues relating to the essential features of journalists discourse strategies and the pains, taken by mass media in an attempt to persuade the address group and to move them to action, are touched upon. That includes a spotlight on factors that are instrumental in cementing received data in the readers’ collective mind and changing their attitudes and behavior. As British newspaper texts analysis showed, such stylistic figure as allusion to facts of mass culture serves to depict the collective reader and is among the language means that allow a journalist to cooperate and stay in tune with mass reader, thus molding the way they communicate.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Galina Zashchitina
PY  - 2019/07
DA  - 2019/07
TI  - Mass Culture and Mass Addressee Through Stylistic Mirror of Allusion in Modern Mass Media
BT  - Proceedings of the 4th International Conference on Contemporary Education, Social Sciences and Humanities (ICCESSH 2019)
PB  - Atlantis Press
SP  - 2184
EP  - 2187
SN  - 2352-5398
UR  - https://doi.org/10.2991/iccessh-19.2019.468
DO  - 10.2991/iccessh-19.2019.468
ID  - Zashchitina2019/07
ER  -