Reflection on Culture Brand Construction in Taizhou City

DOI

10.2991/iccessh-19.2019.201How to use a DOI?

Keywords

culture brand; Taizhou City; sustainable development

Abstract

Designers in China have been imitating western designs all the time with the strong influence of western culture since the Industrial Revolution. In this process, the appearances of China’s cities tend to be kind of assimilation. Therefore, people start to wonder how to form differences between cities in combination with the city’s own native culture. The culture brand construction of Taizhou city is taken as the theme of this paper, to summarize the abundant cultural resources in the region, think further about how to formulate the city’s cultural brand strategy and the measures to be taken for the establishment of culture brand of Taizhou city. At present, a new integrative force which can link several objects is in urgent need for China’s urban cultural creativity. Only in this way can the urban cultural brand be built well.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Jing Qian
PY  - 2019/07
DA  - 2019/07
TI  - Reflection on Culture Brand Construction in Taizhou City
BT  - Proceedings of the 4th International Conference on Contemporary Education, Social Sciences and Humanities (ICCESSH 2019)
PB  - Atlantis Press
SP  - 901
EP  - 904
SN  - 2352-5398
UR  - https://doi.org/10.2991/iccessh-19.2019.201
DO  - 10.2991/iccessh-19.2019.201
ID  - Qian2019/07
ER  -