Study on English Translation of China's Tea-Business Publicity Materials from the Perspective of Skopos Theory

DOI

10.2991/iccessh-17.2017.155How to use a DOI?

Keywords

tea industry; Chinese publicity materials; Skopos theory; English translation

Abstract

With the development of global economy, an increasing number of tea companies manage to export their products in the way of brand export. Qualified translation of publicity materials will help the target customers know well about the company, purchase their products and therefore increase their profits. The paper aims to summarize the features of publicity materials at lexical and textural levels. Based on the summary, three possible translation methods are proposed to provide some references and guidance for the English translation of Chinese Tea-business publicity materials.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Lingyun Chu
PY  - 2017/06
DA  - 2017/06
TI  - Study on English Translation of China's Tea-Business Publicity Materials from the Perspective of Skopos Theory
BT  - Proceedings of the 2nd International Conference on Contemporary Education, Social Sciences and Humanities (ICCESSH 2017)
PB  - Atlantis Press
SP  - 641
EP  - 643
SN  - 2352-5398
UR  - https://doi.org/10.2991/iccessh-17.2017.155
DO  - 10.2991/iccessh-17.2017.155
ID  - Chu2017/06
ER  -