A Study on the Visual Dynamic Design of New Media Advertising

DOI

10.2991/iccessh-17.2017.120How to use a DOI?

Keywords

new media; advertising creativity; visual dynamic design; visual presentation

Abstract

As the informatization level increases in China, the application of the new media in the social development and civil life also have increased. The emergence of new media provides chances for the development of advertisement design. With the spreading of advertisements, the creativity and visual presentation of the advertisements have new mode, which fully makes up for the disadvantages of traditional print media advertising. This paper described the visual dynamic design first, analyzed the design methods of the visual dynamic design in the new media advertising, studied the main points of the visual dynamic design of new media advertising and finally analyzed the application value of the visual dynamic design of new media advertising. It is hoped this study would have its reference significance.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Xuying Wang
AU  - Jang Chung Gun
PY  - 2017/06
DA  - 2017/06
TI  - A Study on the Visual Dynamic Design of New Media Advertising
BT  - Proceedings of the 2nd International Conference on Contemporary Education, Social Sciences and Humanities (ICCESSH 2017)
PB  - Atlantis Press
SP  - 493
EP  - 495
SN  - 2352-5398
UR  - https://doi.org/10.2991/iccessh-17.2017.120
DO  - 10.2991/iccessh-17.2017.120
ID  - Wang2017/06
ER  -