Proceedings of the 4th International Conference on Culture, Education and Economic Development of Modern Society (ICCESE 2020)

Research on Farmers’ Response to E-Commerce Poverty Alleviation*

Authors
Quanchun Wang, Lv Zhou, Wei Long
Corresponding Author
Wei Long
Available Online 19 March 2020.
DOI
10.2991/assehr.k.200316.308How to use a DOI?
Keywords
rural e-commerce, e-commerce poverty alleviation, farmers’ response to e-commerce, influencing factors
Abstract

The effect of rural e-commerce poverty alleviation mainly depends on the response of farmers. On the basis of behavioral science theory, this paper proposes the concept of farmers’ response to e-commerce, studies the influence of factors such as personal endowment and social environment on the response, and analyzes the problems existing in the implementation of e-commerce poverty alleviation from the perspective of farmers’ response. Further, it discusses the countermeasures and suggestions for improving farmers’ response to e-commerce with respect to increasing farmers’ cognition, enhancing their willingness to participate in e-commerce, promoting their participation in e-commerce, and creating conditions for farmers to overcome poverty.

Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 4th International Conference on Culture, Education and Economic Development of Modern Society (ICCESE 2020)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
19 March 2020
ISBN
978-94-6252-931-1
ISSN
2352-5398
DOI
10.2991/assehr.k.200316.308How to use a DOI?
Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Quanchun Wang
AU  - Lv Zhou
AU  - Wei Long
PY  - 2020
DA  - 2020/03/19
TI  - Research on Farmers’ Response to E-Commerce Poverty Alleviation*
BT  - Proceedings of the 4th International Conference on Culture, Education and Economic Development of Modern Society (ICCESE 2020)
PB  - Atlantis Press
SP  - 1435
EP  - 1439
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.200316.308
DO  - 10.2991/assehr.k.200316.308
ID  - Wang2020
ER  -