The User Experience Research of Theme Park APP: A Case Study of Shanghai Disney Resort*

DOI

10.2991/assehr.k.200316.086How to use a DOI?

Keywords

Shanghai Disney Resort APP, word frequency analysis, sentiment analysis, user experience

Abstract

With the development of internet techniques and adoption of mobile devices, touristic APPs becomes more and more popular, yet few research focused on tourists’ on-site experience and perception with these APPs. Data was collected through online reviews in Apple’s store. Word frequency analysis and sentiment analysis were applied to identify the most mentioned issues and overall emotion of SDR APP. The findings unearth time management is the key point to improve tourists’ experiences while basic functions of APP cause negative perception of APP. Practical implications for government, operators and theme park managers are provided to create more value from tourism related APPs.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Xiaowen Hu
AU  - Shengpeng Wang
AU  - Yi Li
PY  - 2020
DA  - 2020/03/19
TI  - The User Experience Research of Theme Park APP: A Case Study of Shanghai Disney Resort*
BT  - Proceedings of the 4th International Conference on Culture, Education and Economic Development of Modern Society (ICCESE 2020)
PB  - Atlantis Press
SP  - 383
EP  - 387
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.200316.086
DO  - 10.2991/assehr.k.200316.086
ID  - Hu2020
ER  -