Value Co-creation Mechanism in Software Product Innovation: a Case Study of Seeyon Internet Company

DOI

10.2991/iccese-19.2019.448How to use a DOI?

Keywords

product innovation; value co-creation; service-dominant logic; user-dominant logic; Seeyon Internet

Abstract

Software product innovation is increasingly emphasizing the importance of users’ participation. But most of the literature regards users as followers of software suppliers. It is rarely discussed in the context of users having the ability to provide and promote information products and services. The paper used the case study method to summarize the product innovation process of Seeyon Internet Company and analyze the value creation mechanism. The paper found that the value creation in the two stages of platform tool support and using, maintenance and feedback followed the service-dominant logic, while in the two stages of self-building system and improvement, releasing and promotion followed the user-dominant logic. The theoretical contribution of the research was to propose a value co-creation process and to clarify the new roles and value creation mechanism of users and suppliers. The management significance of the research was to provide a new perspective for the information system enterprises to practice the product innovation model.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Tete Lv
AU  - Xiyan Lv
AU  - Juanqiong Gou
PY  - 2019/04
DA  - 2019/04
TI  - Value Co-creation Mechanism in Software Product Innovation: a Case Study of Seeyon Internet Company
BT  - Proceedings of the 3rd International Conference on Culture, Education and Economic Development of Modern Society (ICCESE 2019)
PB  - Atlantis Press
SP  - 2091
EP  - 2096
SN  - 2352-5398
UR  - https://doi.org/10.2991/iccese-19.2019.448
DO  - 10.2991/iccese-19.2019.448
ID  - Lv2019/04
ER  -