The Impact of Marathon on Urban Development from the Perspective of Experience Economy Taking Leshan International Marathon as an Example

DOI

10.2991/iccese-19.2019.431How to use a DOI?

Keywords

experience economy; marathon; urban development

Abstract

With the rapid development of the experience economy, people are becoming more and more interested in the leisure activities with high participation. Sports tourism has gradually won people's favor. The popularity of marathon in China has not only promoted the cause of national fitness, but also contributed to the development of cities. From the perspective of experience economy, this paper takes Leshan city marathon as an example. Through literature, field investigation, expert interview, logical analysis and other research methods, this paper aims to analyze the positive impact of marathon on the national fitness, economy, culture and brand development of the city.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Jia Song
PY  - 2019/04
DA  - 2019/04
TI  - The Impact of Marathon on Urban Development from the Perspective of Experience Economy Taking Leshan International Marathon as an Example
BT  - Proceedings of the 3rd International Conference on Culture, Education and Economic Development of Modern Society (ICCESE 2019)
PB  - Atlantis Press
SP  - 1995
EP  - 1998
SN  - 2352-5398
UR  - https://doi.org/10.2991/iccese-19.2019.431
DO  - 10.2991/iccese-19.2019.431
ID  - Song2019/04
ER  -