Incentive Strategy and Learning Effect of Online Education APP A Case Study of LAIX

DOI

10.2991/iccese-19.2019.336How to use a DOI?

Keywords

online education APP; LAIX; goal; learning style; learning motivation

Abstract

The development of mobile internet has brought great opportunities of self-improvement, and most people would like to choose an online education APP. At present, online education APPs have become a red sea, and the courses they can provide are similar to each other. Therefore, from the perspective of users, they tend to choose apps that can improve the learning effect. And how to improve the learning effect of users has become an urgent problem for many online education APPs to solve. By studying the incentive strategy and the users’ learning effect of LAIX, it is expected to provide an effective reference for improving the users’ learning effect of online education APPs.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Yue Wen
AU  - Jifan Ren
PY  - 2019/04
DA  - 2019/04
TI  - Incentive Strategy and Learning Effect of Online Education APP A Case Study of LAIX
BT  - Proceedings of the 3rd International Conference on Culture, Education and Economic Development of Modern Society (ICCESE 2019)
PB  - Atlantis Press
SP  - 1524
EP  - 1527
SN  - 2352-5398
UR  - https://doi.org/10.2991/iccese-19.2019.336
DO  - 10.2991/iccese-19.2019.336
ID  - Wen2019/04
ER  -