The New Media Communication Strategies for Birch Bark Culture of the Oroqen Nationality in Heilongjiang Province

DOI

10.2991/iccese-19.2019.164How to use a DOI?

Keywords

the Oroqen Nationality; new media; birch bark culture; communication strategies

Abstract

With the arrival of new media era, on the one hand, the living environment of intangible cultural heritage is impacted and the birch bark culture of the Oroqen Nationality in Heilongjiang Province is disappearing; on the other, technological updating also offers new opportunity to the communication methods of birch bark culture of the Oroqen Nationality. In this paper, the birch bark culture of the Oroqen Nationality is taken as the research object, and the new media communication strategies of birch bark culture of the Oroqen Nationality is analyzed with emphasis starting from its general communication situation and the communication value of new media.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Xuemin Bao
AU  - Ying Wang
PY  - 2019/04
DA  - 2019/04
TI  - The New Media Communication Strategies for Birch Bark Culture of the Oroqen Nationality in Heilongjiang Province
BT  - Proceedings of the 3rd International Conference on Culture, Education and Economic Development of Modern Society (ICCESE 2019)
PB  - Atlantis Press
SP  - 761
EP  - 764
SN  - 2352-5398
UR  - https://doi.org/10.2991/iccese-19.2019.164
DO  - 10.2991/iccese-19.2019.164
ID  - Bao2019/04
ER  -