Research on the Cultivation Strategy of Event of City Image from the Perspective of Brand Image

DOI

10.2991/iccese-19.2019.133How to use a DOI?

Keywords

event city; image cultivation; event brand

Abstract

With the rapid development of the convention and exhibition industry, the inheritance and promotion of urban culture has received increasing attention day by day. The cultivation of event of the city image has also transformed from the single appeal of improving the economic level to the composite appeal of common economic and cultural development. The essence of establishing the sound event of city image is indeed a branding process of urban convention and exhibition activities, which is the process of shaping the event brand combined with the industrial characteristics of the exhibition, market environment and field service and other factors. Through discussing the effects of event of city image cultivation, the paper analyzes the present situation of event of city image shaping, discovers the problems existing in the event of city image shaping process and puts forward the specific solution channels, so as to improve the event of city image and urban competitiveness.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Jianhua Zhou
PY  - 2019/04
DA  - 2019/04
TI  - Research on the Cultivation Strategy of Event of City Image from the Perspective of Brand Image
BT  - Proceedings of the 3rd International Conference on Culture, Education and Economic Development of Modern Society (ICCESE 2019)
PB  - Atlantis Press
SP  - 597
EP  - 601
SN  - 2352-5398
UR  - https://doi.org/10.2991/iccese-19.2019.133
DO  - 10.2991/iccese-19.2019.133
ID  - Zhou2019/04
ER  -