Research on Competition Strategy of M Company’s Automobile Air Conditioning

DOI

10.2991/iccese-19.2019.126How to use a DOI?

Keywords

M company; automotive air conditioning; environmental analysis; competitive strategy

Abstract

Starting from the internal and external environment of M company, this paper firstly analyzes the external macro environment and industrial environment of M company’s automotive air conditioning products by virtue of PEST analysis, Porter’s “five-force model” analysis and external environmental assessment matrix (EFE), and sums up the opportunities and threats faced by M company’s automotive air-conditioning products. Secondly, this paper adopts the core competitiveness analysis method and internal environmental assessment matrix (IFE) and finds out the internal advantages and disadvantages of the M company’s passenger car air-conditioning products; on this basis, an alternative product competition strategy was developed by using the SWOT tool’s analytical framework. Finally, a competitive strategy for the differentiation of M company’s automotive air conditioners was developed.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Dan Chen
AU  - Ying Zhang
PY  - 2019/04
DA  - 2019/04
TI  - Research on Competition Strategy of M Company’s Automobile Air Conditioning
BT  - Proceedings of the 3rd International Conference on Culture, Education and Economic Development of Modern Society (ICCESE 2019)
PB  - Atlantis Press
SP  - 566
EP  - 571
SN  - 2352-5398
UR  - https://doi.org/10.2991/iccese-19.2019.126
DO  - 10.2991/iccese-19.2019.126
ID  - Chen2019/04
ER  -