Proceedings of the 3rd International Conference on Culture, Education and Economic Development of Modern Society (ICCESE 2019)

Audience Development in Symphony Orchestra — a Case Study of the IOrchestra Project

Authors
Rong Jiang
Corresponding Author
Rong Jiang
Available Online April 2019.
DOI
10.2991/iccese-19.2019.94How to use a DOI?
Keywords
audience development; symphony orchestra; iOrchestra; strategy
Abstract

The percentage of people who attend orchestral concerts is plummeting every year. Some organizations have already found approaches to overcome these obstacles, but many of them are still struggling. The first part of the study presents different approaches to audience development in the previous research. Throughout this dissertation, the following question is explored: “What audience development strategies are being used by Philharmonia orchestra?” This work focuses largely on the iOrchestra, one of the Philharmonia’s audience development projects, through a case study analysis. This study involves document analysis and observation as well.

Copyright
© 2019, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 3rd International Conference on Culture, Education and Economic Development of Modern Society (ICCESE 2019)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
April 2019
ISBN
978-94-6252-698-3
ISSN
2352-5398
DOI
10.2991/iccese-19.2019.94How to use a DOI?
Copyright
© 2019, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Rong Jiang
PY  - 2019/04
DA  - 2019/04
TI  - Audience Development in Symphony Orchestra — a Case Study of the IOrchestra Project
BT  - Proceedings of the 3rd International Conference on Culture, Education and Economic Development of Modern Society (ICCESE 2019)
PB  - Atlantis Press
SP  - 423
EP  - 427
SN  - 2352-5398
UR  - https://doi.org/10.2991/iccese-19.2019.94
DO  - 10.2991/iccese-19.2019.94
ID  - Jiang2019/04
ER  -