The Innovative Research and Value Embodiment of Jingchu Culture in Cultural Creation Design

DOI

10.2991/iccese-19.2019.76How to use a DOI?

Keywords

Jingchu culture; cultural and creative products; value embodiment; innovative research; achievements transformation

Abstract

The purpose of this paper is to analyze, discuss and redesign each element of Jingchu culture in cultural and creative design. By the way of changing the existing materials, crafts, patterns, colors, patterns and display media etc., this paper makes scientific research redesign, develop the dissemination means of manufacturing technology, expression technique and new innovative way in the cultural and creative design of Jingchu culture and inject new vitality to the cultural and innovative products with Jingchu culture. It is found that consumers now prefer cultural and creative products that are distinctive, show individuality and retain the connotation of Chinese culture without losing the significance of modern innovation. It is concluded that in terms of the development and innovation mode of cultural and creative products Jingchu culture should carry out design and research in combination with the development direction of diversified industries; while realizing the functional, ornamental, and extensive characters of the products, it should also pay attention to the spiritual and cultural needs of consumers, and produce cultural and creative products that are popular with the public instead of working behind closed doors and isolated from the masses. Only in this way can the development and innovation mode of cultural and creative products of Jingchu culture can reflect cultural value and its own significance.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Shu Zhang
AU  - Ke Wang
AU  - Yanran Chen
AU  - Honghua Liu
PY  - 2019/04
DA  - 2019/04
TI  - The Innovative Research and Value Embodiment of Jingchu Culture in Cultural Creation Design
BT  - Proceedings of the 3rd International Conference on Culture, Education and Economic Development of Modern Society (ICCESE 2019)
PB  - Atlantis Press
SP  - 332
EP  - 339
SN  - 2352-5398
UR  - https://doi.org/10.2991/iccese-19.2019.76
DO  - 10.2991/iccese-19.2019.76
ID  - Zhang2019/04
ER  -