Proceedings of the 3rd International Conference on Culture, Education and Economic Development of Modern Society (ICCESE 2019)

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Study on the Translation of Trademarks Between Chinese and English

Authors
Ying Zhou
Corresponding Author
Ying Zhou
Available Online April 2019.
DOI
10.2991/iccese-19.2019.31How to use a DOI?
Keywords
equivalence; transliteration; free translation
Abstract

With the globalization of the world, many products in China are exported to foreign countries. Therefore, the translation of trademarks is necessary and important. This paper introduces the equivalence phenomenon in the translation of trademarks and some common translation skills.

Copyright
© 2019, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 3rd International Conference on Culture, Education and Economic Development of Modern Society (ICCESE 2019)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
April 2019
ISBN
978-94-6252-698-3
ISSN
2352-5398
DOI
10.2991/iccese-19.2019.31How to use a DOI?
Copyright
© 2019, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

risenwbib
TY  - CONF
AU  - Ying Zhou
PY  - 2019/04
DA  - 2019/04
TI  - Study on the Translation of Trademarks Between Chinese and English
BT  - Proceedings of the 3rd International Conference on Culture, Education and Economic Development of Modern Society (ICCESE 2019)
PB  - Atlantis Press
SP  - 137
EP  - 140
SN  - 2352-5398
UR  - https://doi.org/10.2991/iccese-19.2019.31
DO  - 10.2991/iccese-19.2019.31
ID  - Zhou2019/04
ER  -