Study on Governmental Policy Marketing Mechanism

DOI

10.2991/iccese-18.2018.231How to use a DOI?

Keywords

policy marketing; government public relations; agenda setting; Tacitus effect

Abstract

The relationship between the government and the media is mainly to promote its policy philosophy and objectives and to make the policy can be implemented smoothly. In today's information age, the government must contact with the media and other organizations to understand that the media is a journalism business. It is shouldering the mission of disseminating news and culture to shape the socialization of politics. It is a tool for social education. It supervises the normal development of democratic and legal society and maintains good customs and social atmosphere. It also has the power of public opinion sanctions what are collectively referred to as the social responsibility of journalism. In view of this, the government must contact and operate with various media (including nongovernmental organizations) to communicate and persuade policy initiatives that have good law and good intentions through traditional or online media channels. The interaction between them must be closely linked. At the same time, the government must make good use of opinion leaders, non-governmental organizations and other forces to jointly participate in monitoring public opinion and guide the correct direction of public opinion. The government should also promote relevant policies and programs through relevant charity activities to influence the public’s point of view and then make them support government policies with actual actions.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Preng-Nien Hu
PY  - 2018/03
DA  - 2018/03
TI  - Study on Governmental Policy Marketing Mechanism
BT  - Proceedings of the 2nd International Conference on Culture, Education and Economic Development of Modern Society (ICCESE 2018)
PB  - Atlantis Press
SP  - 1040
EP  - 1045
SN  - 2352-5398
UR  - https://doi.org/10.2991/iccese-18.2018.231
DO  - 10.2991/iccese-18.2018.231
ID  - Hu2018/03
ER  -