Proceedings of the 2nd International Conference on Culture, Education and Economic Development of Modern Society (ICCESE 2018)

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Study of Innovative Module on Maker Concept in Brand Image Planning

Authors
Yang Li
Corresponding Author
Yang Li
Available Online March 2018.
DOI
10.2991/iccese-18.2018.157How to use a DOI?
Keywords
maker concept; brand image planning; module; project teaching
Abstract

Combining with the nature of the courses planned by the brand image and the demand of the society for the application talents of advertising, this article incorporates the concept of maker into the course of brand image planning, innovates the teaching modules, improves the teaching system and the design efficiency. It has provided new method and practical reference for higher education to cultivate innovative entrepreneurial application-oriented talents.

Copyright
© 2018, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 2nd International Conference on Culture, Education and Economic Development of Modern Society (ICCESE 2018)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
March 2018
ISBN
10.2991/iccese-18.2018.157
ISSN
2352-5398
DOI
10.2991/iccese-18.2018.157How to use a DOI?
Copyright
© 2018, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

risenwbib
TY  - CONF
AU  - Yang Li
PY  - 2018/03
DA  - 2018/03
TI  - Study of Innovative Module on Maker Concept in Brand Image Planning
BT  - Proceedings of the 2nd International Conference on Culture, Education and Economic Development of Modern Society (ICCESE 2018)
PB  - Atlantis Press
SP  - 680
EP  - 684
SN  - 2352-5398
UR  - https://doi.org/10.2991/iccese-18.2018.157
DO  - 10.2991/iccese-18.2018.157
ID  - Li2018/03
ER  -