Analysis on the Intercultural Communication Strategy of Chinese Traditional Culture

DOI

10.2991/iccese-18.2018.93How to use a DOI?

Keywords

traditional culture; international communication; communication strategy

Abstract

Excellent and profound traditional culture of China is the soft power that support Chinese nation in standing in the world. Under the social co-ordination of modern society, it is an important issue to innovate the mode of international communication of Chinese traditional culture and spread the excellent Chinese traditional culture to show the unique charm of the traditional Chinese culture in the global culture exchange, which needs to start with enhancing communication capability of Chinese culture, creating a platform for Internet communications and building a new cultural transmission and image symbols. This article focuses on the study on strategy of international communication of Chinese traditional culture.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Qixin Zhang
PY  - 2018/03
DA  - 2018/03
TI  - Analysis on the Intercultural Communication Strategy of Chinese Traditional Culture
BT  - Proceedings of the 2nd International Conference on Culture, Education and Economic Development of Modern Society (ICCESE 2018)
PB  - Atlantis Press
SP  - 406
EP  - 410
SN  - 2352-5398
UR  - https://doi.org/10.2991/iccese-18.2018.93
DO  - 10.2991/iccese-18.2018.93
ID  - Zhang2018/03
ER  -