Generation Z Human Resource Strategy Drives Employee Performance Outcomes

DOI

10.2991/978-2-38476-589-8_43How to use a DOI?

Keywords

Generation Z; Human Resource Management; Employee Performance

Abstract

General Background: Human resource management plays a critical role in organizational success by optimizing employee capabilities, particularly in the context of rapid digital transformation and evolving workforce characteristics. Specific Background: Generation Z, characterized by technological adaptability, flexibility preferences, and career development orientation, requires tailored management strategies to align with organizational goals, as observed in Toko Utama Elektrik. Knowledge Gap: Despite growing attention to Generation Z in the workplace, limited qualitative insights exist regarding how specific human resource management strategies address their unique characteristics to improve employee performance in trading sector contexts. Aims: This study aims to analyze Generation Z human resource management strategies and their role in improving employee performance through a qualitative approach involving interviews, observation, and documentation. Results: The findings indicate that structured job descriptions, implementation of standard operating procedures, digital adaptation, training initiatives, career development opportunities, and collaborative work environments contribute to improved employee performance, responsiveness, and operational efficiency. Generation Z employees demonstrate strong adaptability, innovation, and technological competence, which support organizational progress. Novelty: This study provides an in-depth qualitative exploration of Generation Z human resource management strategies within a real organizational setting, highlighting the integration of digital orientation and employee-centered development practices. Implications: Organizations should design adaptive human resource strategies emphasizing training, flexibility, technological integration, and career development to align with Generation Z characteristics and sustain performance in dynamic work environments.

Copyright

© 2026 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Siti Nur Qalbi
AU  - Rifdah Abadiyah
PY  - 2026
DA  - 2026/06/18
TI  - Generation Z Human Resource Strategy Drives Employee Performance Outcomes
BT  - Proceedings of the 1st International Conference on Communication and Digital Multimedia 2025 (ICCDM 2025)
PB  - Atlantis Press
SP  - 533
EP  - 547
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-589-8_43
DO  - 10.2991/978-2-38476-589-8_43
ID  - Qalbi2026
ER  -