Artificial Intelligence Adoption in Public Communication Media Creation

DOI

10.2991/978-2-38476-589-8_37How to use a DOI?

Keywords

Artificial Intelligence; Public Communication; Content Production

Abstract

General Background: Digital transformation has reshaped public sector communication through the integration of advanced technologies, particularly Artificial Intelligence (AI), in managing information and services. Specific Background: Within the Yogyakarta City Department of Communication, Informatics, and Encryption, AI has been introduced across multimedia-based educational media workflows to support public communication strategies. Knowledge Gap: Despite increasing implementation, empirical understanding of how AI is applied in local government contexts and its operational challenges remains limited. Aims: This study aims to analyze the implementation, challenges, and outcomes of AI utilization in educational media workflows within a local government institution. Results: Using a qualitative case study approach based on interviews, observations, and documentation, findings reveal that AI is integrated across pre-production, production, and post-production stages using tools such as ChatGPT, Adobe Creative Suite, and CapCut, resulting in improved efficiency, structured output quality, and a fourfold increase in media output frequency. However, issues related to ethics, data security, and absence of formal regulations persist. Novelty: This study provides context-specific insights into AI integration within non-broadcasting local government institutions, highlighting its role as a complementary tool rather than a replacement for human expertise. Implications: The findings underscore the need for institutional guidelines, ethical frameworks, and policy development to ensure responsible and sustainable AI implementation in public communication practices.

Copyright

© 2026 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Dina Dwika Oktora
AU  - Sony Wibisono
AU  - Dhety Chusumastuti
AU  - Krisnawan Hartanto
AU  - Abang Zikri Al Hafiz
PY  - 2026
DA  - 2026/06/18
TI  - Artificial Intelligence Adoption in Public Communication Media Creation
BT  - Proceedings of the 1st International Conference on Communication and Digital Multimedia 2025 (ICCDM 2025)
PB  - Atlantis Press
SP  - 470
EP  - 477
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-589-8_37
DO  - 10.2991/978-2-38476-589-8_37
ID  - Oktora2026
ER  -