Social Identity of Millennial Generation: A Study on K-Pop Community of College Student
- DOI
- 10.2991/iccd-19.2019.107How to use a DOI?
- Keywords
- Social identity, millennial generation, K-Pop community
- Abstract
The background of this research comprises; (1) K-Pop fever extends to all over the world, (2) the development of communication and technology accelerates the alteration within society, (3) unique social identity is expressed by the millennial generation. The statement of the problem in this research relies on “How is the social identity of the millennial generation on the K-Pop community?” Research significances are expected to; (1) enhance and enrich social science study especially in accordance with the social behavioral impact of technology and internet, (2) provide comprehension and reference to the reader as well as the internet impacts among the younger generation in social life. This research is qualitatively designed. The individual is decided as the unit analysis while observation unit refers to attitude and behavior of the K-Pop community of college student members. Meanwhile, Miles and Huberman interactive analysis model is applied in the sense of data analysis in this research. The result reveals, social identities that occurred among millennial generation on the K-Pop community are; (1) peer group really powers their social identity, (2) significant changes that relates to their daily habits (the way they speak, preference of attribute and social community) emerged, (3) individual of the community indicates new identity in other communities.
- Copyright
- © 2019, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Nurudin PY - 2019/10 DA - 2019/10 TI - Social Identity of Millennial Generation: A Study on K-Pop Community of College Student BT - Proceedings of the 6th International Conference on Community Development (ICCD 2019) PB - Atlantis Press SP - 407 EP - 409 SN - 2352-5398 UR - https://doi.org/10.2991/iccd-19.2019.107 DO - 10.2991/iccd-19.2019.107 ID - 2019/10 ER -