Research on the Evaluation of Historical Traces and Cultural Memory in Architectural Heritage

DOI

10.2991/978-94-6463-372-6_34How to use a DOI?

Keywords

cross-cultural communication; cultural differences; communication strategies

Abstract

With the deepening of globalization, the importance of cross-cultural communication in business, education, scientific research and other fields has become increasingly prominent. However, in actual communication, cultural differences often become an obstacle that cannot be ignored, leading to inefficient communication or misunderstandings. The study adopts mixed research methods, combining quantitative and qualitative analysis, to deeply explore the cultural collision and integration in cross-cultural communication, especially in the context of Chinese and Western cultural exchanges. Through questionnaire surveys, common cases of misunderstandings and conflicts in cross-cultural communication are collected; then, in-depth interviews are used to conduct in-depth analysis of these cases and explore the cultural factors and communication strategies behind them. Through this study, we reveal the impact mechanism of cultural differences on cross-cultural communication, provide effective communication strategies and suggestions for practitioners in related fields, and promote smooth exchanges between Chinese and Western cultures.

Copyright

© 2024 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Shen Hu
AU  - Huiyi Peng
AU  - Fangqian He
AU  - Qiqi Han
PY  - 2024
DA  - 2024/02/12
TI  - Research on the Evaluation of Historical Traces and Cultural Memory in Architectural Heritage
BT  - Proceedings of the 2023 5th International Conference on Civil Architecture and Urban Engineering (ICCAUE 2023)
PB  - Atlantis Press
SP  - 378
EP  - 386
SN  - 2589-4943
UR  - https://doi.org/10.2991/978-94-6463-372-6_34
DO  - 10.2991/978-94-6463-372-6_34
ID  - Hu2024
ER  -