Business Opportunity for Wedding Photography in Bandung City using Porter’s Five Forces Analysis

Case Study of The Lunar Story

DOI

10.2991/aebmr.k.201222.036How to use a DOI?

Keywords

The Lunar Story, Wedding Photography, Porter’s Five Forces Analysis, Bandung City

Abstract

The Lunar Story is a new entrant in the wedding photography industry, established in 2018 and located in Bandung, providing photo and videography services, specializing in wedding journalism by storytelling as their signature style. This research attempts to analyse factors that determine competitive advantage of companies which are widely used approaches to develop strategies in the wedding photography industry especially in Bandung City, using a qualitative research method, and the data according to personal experience of The Lunar Story’s team. By using the Porter’s Five Forces Analysis Model, all data will be interpreted, and for comparison Competitor Analysis and SWOT Analysis will also be used. This research will provide information for new entrants about business opportunities in the wedding photography industry. The results showed there are various factors that can affect and could be a challenge to maintain and develop a business to remain sustainable based on experience of The Lunar Story.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Raihan Nur Fadhlillah
AU  - Alvanov Zpalanzani
PY  - 2020
DA  - 2020/12/23
TI  - Business Opportunity for Wedding Photography in Bandung City using Porter’s Five Forces Analysis
BT  - Proceedings of the International Conference on Business and Management Research (ICBMR 2020)
PB  - Atlantis Press
SP  - 247
EP  - 252
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.201222.036
DO  - 10.2991/aebmr.k.201222.036
ID  - Fadhlillah2020
ER  -