Value Co-Creation: The Effect on Relationship Quality

DOI

10.2991/icbmr-18.2019.10How to use a DOI?

Keywords

value co-creation, relationship quality, tourism travel service

Abstract

This research aims to investigate the influence of value co-creation on relationship quality. Co-creation has relational properties, but there are limited studies that discuss the effect of value co-creation on relationship outcomes such as customer satisfaction, commitment, and confidence benefit/trust, and social benefits. Hypotheses testing is done using an experimental method. Value co-creation scenarios are developed using purchasing of tourism travel services settings. Value co-creation is manipulated into high and low conditions. The independent t-test results show that there are differences in confidence benefit/trust and social benefit in high and low-value co-creation groups.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

TY  - CONF
AU  - Kurnia Endah Riana
AU  - Rizal Edy Halim
AU  - Chairy
PY  - 2019/03
DA  - 2019/03
TI  - Value Co-Creation: The Effect on Relationship Quality
BT  - Proceedings of the 12th International Conference on Business and Management Research (ICBMR 2018)
PB  - Atlantis Press
SP  - 55
EP  - 59
SN  - 2352-5428
UR  - https://doi.org/10.2991/icbmr-18.2019.10
DO  - 10.2991/icbmr-18.2019.10
ID  - Riana2019/03
ER  -