“Sunflower Garden” Eco-Tourism Area Development Strategy in Batannyuh Belayu Village, Marga District, Tabanan Regency

DOI

10.2991/assehr.k.211203.001How to use a DOI?

Keywords

Ecotourism; Sunflower Garden; Tourism

Abstract

Tourism today has become a necessity for all levels of society. Therefore, tourism management must be carried out seriously by involving related parties. The Central Government also has exceptional attention to Bali as an area with enormous tourism potential and much foreign exchange. The central government and local governments issued several policies to support tourism development in Bali and make Bali an international tourism area. The Bali Provincial Government, through the direction of policies and programs implemented, is the Vision of “Nangun Sat Kerthi Loka Bali.” Which contains meaning of maintaining the holiness and conformity of Bali’s nature and the contents to embody prosperous and happy life of Balinese attitude, from time to time towards the life of Balinese manners. One of the villages in Tabanan Regency, Batannyuh Belayu Village, has an innovative breakthrough, namely the “Sunflower Garden” Ecotourism Area with the main focus on sunflower gardens and equipped with several Balinese ornaments. This time, the formulation of the research problem is how is the Strategy for developing the “Sunflower Garden” ecotourism area in Batannyuh Belayu village, Marga District, Tabanan Regency. The method used in this research is qualitative method through literature study by adding the results of interviews. Moreover, this research brief concludes that the Sunflower garden ecotourism area is still promoting the cultivation of ecotourism areas according to the community itself also the absence of cooperation with various parties to advance the area, suggestions from researchers so that in the future this ecotourism area will be intensified in terms of promotion. so that this eco-tourism area continues to attract tourists.

Copyright

© 2021 The Authors. Published by Atlantis Press SARL.

Open Access

This is an open access article under the CC BY-NC license.

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TY  - CONF
AU  - A.A.Gede Oka Wisnumurti
AU  - I Made Wimas Candranegara
AU  - Ni Made Anggriyani
AU  - Ni Gusti Ayu Made Marlin Rintha Putri
PY  - 2021
DA  - 2021/12/03
TI  - “Sunflower Garden” Eco-Tourism Area Development Strategy in Batannyuh Belayu Village, Marga District, Tabanan Regency
BT  - Proceedings of the 2nd International Conference on Business Law and Local Wisdom in Tourism (ICBLT 2021)
PB  - Atlantis Press
SP  - 1
EP  - 5
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.211203.001
DO  - 10.2991/assehr.k.211203.001
ID  - Wisnumurti2021
ER  -