Proceedings of the 2023 4th International Conference on Big Data and Informatization Education (ICBDIE 2023)

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Big Data Promotes the Balanced Development Path of Rural Tourism in Small Areas – An Empirical Study on Dali City Based on K-Means Cluster Analysis

Authors
Wei Sun1, *, Yaqiao Zhao2
1School of Economics and Management, Yunnan Agricultural University, Kunming, China
2Yunnan Plateau Characteristic Agricultural Industry Research Institute, Kunming, China
*Corresponding author. Email: 15195865589@qq.com
Corresponding Author
Wei Sun
Available Online 26 September 2023.
DOI
10.2991/978-94-6463-238-5_70How to use a DOI?
Keywords
Rural tourism; The balanced development; Big data; K-Means cluster analysis; Tourist Satisfaction
Abstract

The balanced development of rural tourism plays an important role in realizing common prosperity for local people. Taking Dali City as an example, this paper studies how big data can promote the balanced development of rural tourism in small areas. Through field research in Dali City, 217 questionnaires were collected, and the analysis found that tourists to Dali City can be divided into the following five categories: traditional elderly tourists; young tourists with high potential for leisure punching in; middle-aged tourists with quality service type; young and middle-aged tourists with high freedom of experience; power middle-aged tourists. According to the characteristics of different groups, this paper puts forward different big data drainage methods, so as to provide ideas for realizing the balanced development of rural tourism in small regions.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2023 4th International Conference on Big Data and Informatization Education (ICBDIE 2023)
Series
Advances in Intelligent Systems Research
Publication Date
26 September 2023
ISBN
978-94-6463-238-5
ISSN
1951-6851
DOI
10.2991/978-94-6463-238-5_70How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Wei Sun
AU  - Yaqiao Zhao
PY  - 2023
DA  - 2023/09/26
TI  - Big Data Promotes the Balanced Development Path of Rural Tourism in Small Areas – An Empirical Study on Dali City Based on K-Means Cluster Analysis
BT  - Proceedings of the 2023 4th International Conference on Big Data and Informatization Education (ICBDIE 2023)
PB  - Atlantis Press
SP  - 501
EP  - 506
SN  - 1951-6851
UR  - https://doi.org/10.2991/978-94-6463-238-5_70
DO  - 10.2991/978-94-6463-238-5_70
ID  - Sun2023
ER  -