Proceedings of the 2022 International Conference on Bigdata Blockchain and Economy Management (ICBBEM 2022)

An Empirical Study on the Economic Development Driven by Live Streaming Under the Background of Big Data

Taking Taobao Platform as an Example

Authors
Hui Yang1, *, Tingting Zhang1
1Department of Economics and Management, West Anhui University, Lu’an, Anhui, 237012, China
*Corresponding author. Email: 805632870@qq.com
Corresponding Author
Hui Yang
Available Online 20 December 2022.
DOI
10.2991/978-94-6463-030-5_4How to use a DOI?
Keywords
Big Data; Live Broadcast With Goods; Regression Analysis; Economic Development
Abstract

Under the background of the rapid development of the Internet and the increasingly widespread application of big data, the traditional e-commerce operation model has been continuously upgraded, which has promoted the continuous development of the live broadcast industry chain. Taking the Taobao platform as an example, the article summarizes the economic benefits of live broadcast delivery from various aspects, and explores its positive impact on economic development. Finally, practical solutions and improvement suggestions are put forward for the common problems in the live broadcast delivery industry and its impact on the subsequent sustainable development of the industry.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2022 International Conference on Bigdata Blockchain and Economy Management (ICBBEM 2022)
Series
Atlantis Highlights in Intelligent Systems
Publication Date
20 December 2022
ISBN
978-94-6463-030-5
ISSN
2589-4919
DOI
10.2991/978-94-6463-030-5_4How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

TY  - CONF
AU  - Hui Yang
AU  - Tingting Zhang
PY  - 2022
DA  - 2022/12/20
TI  - An Empirical Study on the Economic Development Driven by Live Streaming Under the Background of Big Data
BT  - Proceedings of the 2022 International Conference on Bigdata Blockchain and Economy Management (ICBBEM 2022)
PB  - Atlantis Press
SP  - 22
EP  - 30
SN  - 2589-4919
UR  - https://doi.org/10.2991/978-94-6463-030-5_4
DO  - 10.2991/978-94-6463-030-5_4
ID  - Yang2022
ER  -