Proceedings of the International Conference on Applied Science and Technology on Social Science 2023 (iCAST-SS 2023)

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The Impact of Social Media Use on E-Entrepreneurial Intention with Perceived University Support as a Moderating Variable

Authors
Ahmadi Usman1, *, Asri Essada Nurrachmah1
1Department of Business Administration, Politeknik Negeri Ujung Pandang, Pandang, Indonesia
*Corresponding author. Email: ahmadiusman@poliupg.ac.id
Corresponding Author
Ahmadi Usman
Available Online 15 February 2024.
DOI
10.2991/978-2-38476-202-6_97How to use a DOI?
Keywords
Investigate; social media; SEM
Abstract

This research aimed to investigate how social media use affects e-entrepreneurial intention, using perceived university support as a moderating variable. The research would use a quantitative approach. Based on the purposive sampling method, the number of samples used was 359 students from universities in Makassar city, Indonesia. Data were acquired by distributing online questionnaires to students. The structural equation model (SEM) technique with Smart PLS 3.0 was used in this research. The research found that e-entrepreneurial intention was significantly and favorably impacted by social media use and perceived university support. Nevertheless, perceived university support did not moderate the association between social media use and e-entrepreneurial intention. The research has limitations focusing on business students in state universities and examining only one endogenous and moderating variable in the conceptual model. The implication of the research contributed to the deeper understanding of the role of social media usage and perceived university support in stimulating students’ e-entrepreneurial intention for entrepreneurship educators and the leaders of university.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the International Conference on Applied Science and Technology on Social Science 2023 (iCAST-SS 2023)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
15 February 2024
ISBN
10.2991/978-2-38476-202-6_97
ISSN
2352-5398
DOI
10.2991/978-2-38476-202-6_97How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Ahmadi Usman
AU  - Asri Essada Nurrachmah
PY  - 2024
DA  - 2024/02/15
TI  - The Impact of Social Media Use on E-Entrepreneurial Intention with Perceived University Support as a Moderating Variable
BT  - Proceedings of the International Conference on Applied Science and Technology on Social Science 2023 (iCAST-SS 2023)
PB  - Atlantis Press
SP  - 706
EP  - 714
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-202-6_97
DO  - 10.2991/978-2-38476-202-6_97
ID  - Usman2024
ER  -