The Influence of Tourism Facilities and Service Quality on Tourist Satisfaction at Air Cina Beach, Kupang District

DOI

10.2991/978-2-38476-202-6_17How to use a DOI?

Keywords

—Tourism Facilities; Service Quality; Tourist Satisfaction

Abstract

This study aims to determine the effect of tourist facilities and service quality on tourist satisfaction where Air China Beach is the main object of this study. The beach is a place that is visited by many tourists because it offers a variety of beauty, ranging from stretches of white sand, sunsets and so on. Air China Beach presents the beauty of the sea which is blue in color, the beach sand is clean and slightly pink in color with an area that is sufficient for various tourist activities so that many tourists visit. Therefore, adequate tourist facilities and quality services are needed so as to create tourist satisfaction. This type of research uses a quantitative descriptive method with primary and secondary data sources. Data collection techniques through observation, interviews, questionnaires and literature study. Data analysis techniques in this study through preliminary analysis and further analysis. Furthermore, the preliminary analysis consisted of a validity test to measure the validity of the questionnaire and a reliability test and test was carried out by further analysis of the Cronbach Alpha technique. The number of samples in this study were 50 people. The results of this study indicate that tourism facilities (X1) and service quality (X2) simultaneously and partially affect tourist satisfaction (Y). This is shown by the results of the T-test that the variable tourism facilities (X1) and service quality (X2) partially affect tourist satisfaction (Y) because the significance value is < 0.05. The significance value of tourism facilities is 0.001 and the significance value of service quality is 0.019. Furthermore, the results of the F test simultaneously have a significant effect with a significance value of 0.000 < 0.05. Thus the hypothesis in this study is accepted and the multiple linear regression equation in this study is: Y = .9.143 + 0.389 + 0.181.

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Lorens Riwu
AU  - Asbi Nasar
AU  - Merlin Luisa Malelak
PY  - 2024
DA  - 2024/02/15
TI  - The Influence of Tourism Facilities and Service Quality on Tourist Satisfaction at Air Cina Beach, Kupang District
BT  - Proceedings of the International Conference on Applied Science and Technology on Social Science 2023 (iCAST-SS 2023)
PB  - Atlantis Press
SP  - 115
EP  - 120
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-202-6_17
DO  - 10.2991/978-2-38476-202-6_17
ID  - Riwu2024
ER  -