Proceedings of the International Conference on Applied Science and Technology on Social Science 2023 (iCAST-SS 2023)

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Knowledge-Enabled CRM System For E-Health Services In A Developing Country: The Case Of Bahrain

Authors
Minwir Al-Shammari1, *
1Department of Management and Marketing, University of Bahrain, Zallaq, Bahrain
*Corresponding author.
Corresponding Author
Minwir Al-Shammari
Available Online 15 February 2024.
DOI
10.2991/978-2-38476-202-6_3How to use a DOI?
Keywords
Knowledge Management; CRM; E-Health; Health Services; And Bahrain
Abstract

In today’s world, where things change quickly, knowledge is becoming increasingly important for growth and making countries more competitive. Today’s knowledge economy has undergone significant changes, making it the most valuable resource for a company that doesn’t know what it owns. This study investigates how the Ministry of Health (MoH) in the Kingdom of Bahrain could use the knowledge-enabled relationship management (KCRM) model to offer e-health services. This paper adopts a qualitative exploratory method based on a review of relevant academic literature and official documents and reports. The KCRM enables e-health systems to offer patients comprehensive and integrated information about themselves. As a result, clients are happier, and their health care is improved. Changes in the organization’s people must complement the use of ICT in e-health services, structure, and processes to create a good KCRM model. It discusses the potential benefits and challenges of implementing CRM in healthcare and provides insights into its impact on patient satisfaction. It also explores critical perspectives and identifies future research directions.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the International Conference on Applied Science and Technology on Social Science 2023 (iCAST-SS 2023)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
15 February 2024
ISBN
978-2-38476-202-6
ISSN
2352-5398
DOI
10.2991/978-2-38476-202-6_3How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Minwir Al-Shammari
PY  - 2024
DA  - 2024/02/15
TI  - Knowledge-Enabled CRM System For E-Health Services In A Developing Country: The Case Of Bahrain
BT  - Proceedings of the International Conference on Applied Science and Technology on Social Science 2023 (iCAST-SS 2023)
PB  - Atlantis Press
SP  - 15
EP  - 26
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-202-6_3
DO  - 10.2991/978-2-38476-202-6_3
ID  - Al-Shammari2024
ER  -