A Framework Regarding The Drivers And Obstacles To The Development Of Craft SME Product Innovation Using QSPM Analysis

DOI

10.2991/978-2-38476-202-6_30How to use a DOI?

Keywords

SMEs; Handicraft; Kalimantan Timur; QSPM; Organization Strategies

Abstract

The growth of regional Small and Medium Enterprises (SMEs) in various fields in Indonesia has experienced significant developments. The existence of SMEs is part of driving the regional economy and also overcomes the problem of employment. In 2022, SMEs are recorded as contributing 60.3 percent of the Gross Domestic Product (GDP) and absorbing 97 percent of the workforce in Indonesia. The three sub-sectors of the creative economy that contribute most to national GDP are culinary, fashion and handicrafts where one of the handicraft-producing regions is East Kalimantan. However, there are obstacles experienced by the handicraft industry in East Kalimantan in the form of a lack of organizational skills, organizational innovation, marketing and government involvement in efforts to foster and develop the organization. The purpose of this research are (1) to analyze the characteristics of the East Kalimantan handicraft industry and what obstacles it faces; (2) to identify and evaluate internal and external factors, (3) to formulate strategies in SME’s development programs, and (3) to make recommendations. This study uses qualitative and descriptive methods with data analysis using IFE (Internal Factor Evaluation) matrix, EFE (Eksternal Factor Evaluation) matrix, and QSPM (Quantitative Strategic Planning Matrix) analysis. The results of this study are the classification of East Kalimantan craft organizations into micro, small and medium enterprises in terms of the workforce and the locality of the business. From QSPM analyze, The structured strategic priorities are: creating sustainable product innovations; Building a product branding strategy; building cooperation with the government, academia and other business actors (triple helix); diversification product; resiliensi organization strategies.

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Etwin Fibrianie Soeprapto
AU  - Sri Gunani Partiwi
AU  - Retno Widyaningrum
PY  - 2024
DA  - 2024/02/15
TI  - A Framework Regarding The Drivers And Obstacles To The Development Of Craft SME Product Innovation Using QSPM Analysis
BT  - Proceedings of the International Conference on Applied Science and Technology on Social Science 2023 (iCAST-SS 2023)
PB  - Atlantis Press
SP  - 214
EP  - 223
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-202-6_30
DO  - 10.2991/978-2-38476-202-6_30
ID  - Soeprapto2024
ER  -