Price Perceptions of Consumer Decisions to Stay (Study at 3 Star Hotels in Kupang City)

DOI

10.2991/978-2-38476-202-6_19How to use a DOI?

Keywords

perception; price; decision to stay

Abstract

Classifying hotels, in this case, into star and non-star hotels, is necessary to provide information to guests who will stay at the hotel regarding the standard of facilities the hotel has. In Kupang City, the most frequent classification of star hotels is 3-star hotels, with a total of 7 hotel businesses, so the aim of this research is focused on the price variable offered and how much influence it has on consumers’ decisions to stay at seven 3-star hotel businesses. The research method used is quantitative. Of the seven 3-star hotels in Kupang City, 20 people will be taken from each to be used as samples, so a total of 140 respondents will be used as samples, namely those who decided to stay at the hotel.

From the results of the questionnaire answers, it is known that the majority of guests who come to stay at 3-star hotels in Kupang City are 54% men and 46% women. 100% of respondents used standard hotel rooms. Most of the respondents work as entrepreneurs, as much as 43.57%, and as civil servants, as much as 42.86%. Most of them came to stay because they carried out tasks related to the government. Meanwhile, the results of data processing and analysis show that price has a significant effect with a coefficient of determination of 36.4%; the rest is outside the price variables examined in this research.

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Download article (PDF)

TY  - CONF
AU  - Veronika A. S. M. Flora
AU  - Yudha E. Nugraha
AU  - Ariance A. Lasibey
PY  - 2024
DA  - 2024/02/15
TI  - Price Perceptions of Consumer Decisions to Stay (Study at 3 Star Hotels in Kupang City)
BT  - Proceedings of the International Conference on Applied Science and Technology on Social Science 2023 (iCAST-SS 2023)
PB  - Atlantis Press
SP  - 126
EP  - 132
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-202-6_19
DO  - 10.2991/978-2-38476-202-6_19
ID  - Flora2024
ER  -