Tourists Perceptions and Preferences of Sustainable Rural Tourism Management: A Case Study on the Bakas Tourism Area, Banjarangkan Sub District Klungkung Regency, Bali.
- DOI
- 10.2991/assehr.k.220301.050How to use a DOI?
- Keywords
- Tourism village; perceptions; preferences; destination management; Covid 19
- Abstract
The COVID-19 pandemic has had a tremendous impact on the development of the tourism sector in Bali. The pressure on the tourism industry is most evident in the massive decline in foreign tourist arrivals with massive cancellations and a drop in bookings. UNWTO recommendations, in order to speed up recovery time, it is very important for stakeholders to understand possible changes in tourist preferences and behaviour. Tourist village managers need to understand the changing needs and desires of tourists in order to be able to provide security and comfort guarantees in visiting tourist village destinations. The purpose of this study is to map the important factors that are considered in the management of tourist villages in order to maintain the operational sustainability of the development of their destinations. The research was conducted in tourist villages, namely Bakas Village in Klungkung Regency using a descriptive approach. Analysis in mapping the important factors of management using Importance Performance Analysis (IPA). Attributes in the management of tourist villages are translated into seven research variables, namely: (1) accommodation and restaurants; (2) accessibility; (3) quality of life (quality of life); (4) tourism services (tourism services); (5) entertainment facilities; (6) heritage and culture; (7) ecology (environment). Measurement of variables using a Likert scale.
- Copyright
- © 2022 The Authors. Published by Atlantis Press SARL.
- Open Access
- This is an open access article under the CC BY-NC license.
Cite this article
TY - CONF AU - I Komang Mahayana Putra AU - Ni Wayan Sumetri AU - I Dewa Made Partika AU - I Wayan Eka Dian Rahmanu AU - Cokorda Gede Putra Yudistira AU - Kadek Dwi Cahaya Putra PY - 2022 DA - 2022/03/04 TI - Tourists Perceptions and Preferences of Sustainable Rural Tourism Management: A Case Study on the Bakas Tourism Area, Banjarangkan Sub District Klungkung Regency, Bali. BT - Proceedings of the International Conference on Applied Science and Technology on Social Science 2021 (iCAST-SS 2021) PB - Atlantis Press SP - 302 EP - 308 SN - 2352-5398 UR - https://doi.org/10.2991/assehr.k.220301.050 DO - 10.2991/assehr.k.220301.050 ID - Putra2022 ER -