Proceedings of the International Conference on Applied Science and Technology on Social Science 2021 (iCAST-SS 2021)

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Strategy for Development of Tourism Villages Towards Digital-Based Advanced Tourism Villages in Blimbingsari Village, Melaya District, Jembrana Regency

Authors
I Ketut Suarta*, ketutsuarta@pnb.ac.id
Tourism Department, State Polytechnic of Bali, Badung, Indonesia
A. Agung Putu Swabawaputuswabawa@pnb.ac.id
Tourism Department, State Polytechnic of Bali, Badung, Indonesia
I Gusti Ngurah Sanjayangurahsanjaya@pnb.ac.id
Department of Commercial Administration, State Polytechnic of Bali, Badung, Indonesia
I Nyoman Meirejekimeirejeki@pnb.ac.id
Tourism Department, State Polytechnic of Bali, Badung, Indonesia
Corresponding Author
I Ketut Suartaketutsuarta@pnb.ac.id
Available Online 4 March 2022.
DOI
10.2991/assehr.k.220301.085How to use a DOI?
Keywords
category; development; strategy; effective
Abstract

This research was conducted in Blimbingsari Village, Melaya district, Jembrana regency. The purpose of this study was to know the existence of Blimbingsari Tourism Village and to design effective strategies in improving Blimbingsari Tourism Village to become an advanced tourism village.

The method used to collect data, namely: observation, interviews, documentation, literature study and Focus Group Discussion (FGD). The analytical techniques used are: 1) Descriptive analysis techniques to help explain the results of the analysis and help draw conclusions, 2) Synthetic analysis techniques, namely analytical techniques to design effective tourism village development strategies, 3) SWOT analysis, namely analytical techniques to assist in determining tourism village development strategy.

Based on the analysis results show that the existence of Blimbingsari tourism village is included as a developing tourist village. Strategies that need to be applied to become an advanced tourist village, namely: developing tourism products by diversifying tourism products, collaborating with developed tourist villages, needing to involve academics to help design creative tourism products and provide coaching and various trainings, doing work together with the travel agency (Travel Agent), marketing the tourism products offered in the Blimbingsari tourist village with the strategy of “marketing mix based on digitalization, and collaborating with the diaspora, namely the Blimbingsari Tourism Village community who are outside the region and abroad.

Copyright
© 2022 The Authors. Published by Atlantis Press SARL.
Open Access
This is an open access article under the CC BY-NC license.

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Volume Title
Proceedings of the International Conference on Applied Science and Technology on Social Science 2021 (iCAST-SS 2021)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
4 March 2022
ISBN
978-94-6239-547-3
ISSN
2352-5398
DOI
10.2991/assehr.k.220301.085How to use a DOI?
Copyright
© 2022 The Authors. Published by Atlantis Press SARL.
Open Access
This is an open access article under the CC BY-NC license.

Cite this article

risenwbib
TY  - CONF
AU  - I Ketut Suarta
AU  - A. Agung Putu Swabawa
AU  - I Gusti Ngurah Sanjaya
AU  - I Nyoman Meirejeki
PY  - 2022
DA  - 2022/03/04
TI  - Strategy for Development of Tourism Villages Towards Digital-Based Advanced Tourism Villages in Blimbingsari Village, Melaya District, Jembrana Regency
BT  - Proceedings of the International Conference on Applied Science and Technology on Social Science 2021 (iCAST-SS 2021)
PB  - Atlantis Press
SP  - 516
EP  - 523
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.220301.085
DO  - 10.2991/assehr.k.220301.085
ID  - Suarta2022
ER  -