Analysis of Level of Satisfaction of Tourists Against Sapta Pesona Implementation in Blimbingsari Tourism Village, Melaya District, Jembrana

DOI

10.2991/assehr.k.210424.010How to use a DOI?

Keywords

tourist village, service quality, satisfaction, tourists

Abstract

The purpose of this study is to analyze the level of tourist satisfaction with the implementation of “Sapta pesona” in Blimbingsari Tourism Village. In addition, it is also to find out what are the top priorities that need to be improve and maintained in order to increase tourist satisfaction while they doing their activity in Blimbingsari tourism village. There are seven variables in this study which are the elements of sapta pesona, namely: security, orderliness, cleanliness, coolness, beauty, hospitality and memories. Data collection was obtained through distributing questionnaires to 40 respondents. The sampling technique used purposive sampling with a population, namely: domestic tourists and foreign tourists who stay at Blimbingsari Tourism Village. The data that has been collected were analyzed using the Importance Performance Analysis (IPA) method followed by a Cartesian diagram. From the analysis conducted, it is found that in general the tourists are very satisfied with the implementation of sapta pesona in the tourist village of Blimbingsari, with a level of conformity above 100% or equal to 104.84%. In order to further increase tourist satisfaction, the village government and tourism managers need to pay attention to the availability of souvenirs of Blimbingsari Tourism Village, and the cleanliness of the food served really needs to be improved. With the satisfaction of tourists, it is not impossible that they will visit again, and they will tell their friends, relatives or anyone who wants to travel, so that in the future the number of tourists visiting will increase, which in the end the welfare of the community can be improved.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Ni Made Rai Erawati
AU  - I Nyoman Meirejeki
AU  - A. Agung Putu Swabawa
AU  - Luh Mei Wahyuni
PY  - 2021
DA  - 2021/04/26
TI  - Analysis of Level of Satisfaction of Tourists Against Sapta Pesona Implementation in Blimbingsari Tourism Village, Melaya District, Jembrana
BT  - Proceedings of the International Conference on Applied Science and Technology on Social Science (ICAST-SS 2020)
PB  - Atlantis Press
SP  - 49
EP  - 53
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.210424.010
DO  - 10.2991/assehr.k.210424.010
ID  - Erawati2021
ER  -