Proceedings of the First International Conference on Applied Science and Technology (iCAST 2018)

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Do Farmers Higher Benefit and Value Added from Collective Marketing? (The Case of Coffee Marketing in Lampung Province Indonesia)

Authors
Irmayani Noer, Sri Handayani, Cholid Fatih
Corresponding Author
Irmayani Noer
Available Online 13 August 2020.
DOI
10.2991/assehr.k.200813.002How to use a DOI?
Keywords
collective marketing, value added, prices of coffee bean
Abstract

The global economy and the paradoxical phenomenon of coffee caused by asymmetry information between producers and consumers, so that the market is not enough to be a price controller. The phenonema requires a solid institutional role at the producer level to cope with market imperfections. This paper attempts to analyze whether collective marketing can provide higher prices and added value to farmers. All respondents are members of farmer groups who do marketing both individually and collectively. The information was gathered through interviews with farmers, local traders, managers of farmers group, and representatives of companies/exporters. Two marketing chains (individual and collective) were analyzed with value chain analysis. The results showed that in the case of the coffee marketing chain, many actors were involved such as traders, wholesalers, farmer groups, federate farmer groups, and exporters. The involvement of many actors in this marketing chain raised the cost of handling during the marketing process. Based on the results of the value chain analysis found that the marketing chain collectively provide better prices and value added for producers and actors involved.

Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the First International Conference on Applied Science and Technology (iCAST 2018)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
13 August 2020
ISBN
10.2991/assehr.k.200813.002
ISSN
2352-5398
DOI
10.2991/assehr.k.200813.002How to use a DOI?
Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

risenwbib
TY  - CONF
AU  - Irmayani Noer
AU  - Sri Handayani
AU  - Cholid Fatih
PY  - 2020
DA  - 2020/08/13
TI  - Do Farmers Higher Benefit and Value Added from Collective Marketing? (The Case of Coffee Marketing in Lampung Province Indonesia)
BT  - Proceedings of the First International Conference on Applied Science and Technology (iCAST 2018)
PB  - Atlantis Press
SP  - 5
EP  - 7
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.200813.002
DO  - 10.2991/assehr.k.200813.002
ID  - Noer2020
ER  -