Analysis of Chinese M-commerce development strategy
Authors
Xinmin Zhang, Shengjun LI
Corresponding Author
Xinmin Zhang
Available Online August 2013.
- DOI
- 10.2991/icassr.2013.79How to use a DOI?
- Keywords
- M-commerce; E-business; Strategy
- Abstract
M-commerce is an e-business system which is the organic combination of various mobile communications equipment and wireless network technology. At present, the awareness and trading habits of M-commerce need to be further developed and improved in China, and the technology, content, cost and safety issues of M-commerce need to be solved urgently. Therefore, we must establish and improve the M-commerce legislation system as soon as possible, build safe and reliable M-commerce security system, and strengthen the cultivation of talents, to promote the research of M-commerce frontier theory.
- Copyright
- © 2013, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Xinmin Zhang AU - Shengjun LI PY - 2013/08 DA - 2013/08 TI - Analysis of Chinese M-commerce development strategy BT - Proceedings of the 2013 International Conference on Applied Social Science Research (ICASSR-2013) PB - Atlantis Press SP - 311 EP - 313 SN - 1951-6851 UR - https://doi.org/10.2991/icassr.2013.79 DO - 10.2991/icassr.2013.79 ID - Zhang2013/08 ER -