The Influence and Transformation of Advertising Media in the Era of Mobile Network over Its Traditional Forms

DOI

10.2991/icassee-18.2018.142How to use a DOI?

Keywords

mobile internet advertising; traditional media; influence and connection

Abstract

After entering the 21st century, the era of mobile Internet began, and this technology has been applied in all walks of life. Precision marketing is the biggest change of mobile Internet advertising compared with traditional media. This article analyzes the connection of the mobile network advertising media and traditional media and expounds the advantages, implementation strategies and existing problems of the mobile network advertising media. The combination of the two to increase the intensity of the information dissemination is also considered in this article.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Shu Zhou
AU  - Jie’en Guo
PY  - 2018/12
DA  - 2018/12
TI  - The Influence and Transformation of Advertising Media in the Era of Mobile Network over Its Traditional Forms
BT  - Proceedings of the 2nd International Conference on Art Studies: Science, Experience, Education (ICASSEE 2018)
PB  - Atlantis Press
SP  - 711
EP  - 713
SN  - 2352-5398
UR  - https://doi.org/10.2991/icassee-18.2018.142
DO  - 10.2991/icassee-18.2018.142
ID  - Zhou2018/12
ER  -