Evaluating E-Shoppers’ Perceived Risk Affected Disruption During the Covid-19 Pandemic in Indonesia
- DOI
- 10.2991/978-2-38476-104-3_56How to use a DOI?
- Keywords
- E-Shoppers; Perceived Risk; E-Commerce; Covid-19 Pandemic
- Abstract
This research aims to determine the risk perceived by Indonesian e-shoppers who have been disrupted affected for all life aspects during the Covid-19 pandemic. This study reexamining revealed the measurement scale to find the perceived risk of e-shoppers. The data was used online questionnaires and distributed to 236 respondents who had online shopping activities in Indonesia. Structural Equation Modeling (SEM) is used to process and analyze the eligible data for the CFA test. The results show four essential dimensions for perceived risk: high price risk, different product risk, illegal product danger, and post-purchase time delays the risk. Otherwise, the dimensions of deception risk, incapable service risk, isolation risk, unease risk, displeasure risk, and pre-purchase time delays risk are invalid and unreliable in measuring the perceived risk of Indonesian e-shoppers. The results also suggest that when challenged with a pandemic, e-commerce consumers in Indonesia react to security but appear to overlook the possible risks of shopping online.
- Copyright
- © 2024 The Author(s)
- Open Access
- Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.
Cite this article
TY - CONF AU - M. N. Ardiansah AU - D. A. Puspitasari AU - A. Sadida AU - Mardinawati PY - 2023 DA - 2023/09/29 TI - Evaluating E-Shoppers’ Perceived Risk Affected Disruption During the Covid-19 Pandemic in Indonesia BT - Proceedings of the Fourth International Conference on Administrative Science (ICAS 2022) PB - Atlantis Press SP - 600 EP - 609 SN - 2352-5398 UR - https://doi.org/10.2991/978-2-38476-104-3_56 DO - 10.2991/978-2-38476-104-3_56 ID - Ardiansah2023 ER -