Practice of Convergence in the Makarena Segment on Radio Delta FM Jakarta

DOI

10.2991/icas-19.2019.36How to use a DOI?

Keywords

convergence; radio; media; industry

Abstract

This study aims to see how the convergence practices that occur in the Makarena segment on Delta 99.1 FM Jakarta radio. Media convergence is one of the developments in mass media that involves many technological factors in it. The Makarena segment is the only cooking program on Radio in Indonesia. The Makarena segment serves a variety of recipes from all regions in Indonesia. This study uses a qualitative approach. The theory used in this study is Media Convergence Theory of Henry Jenkins. Delta FM's research results through the Makarena Segment carry out a convergence process by integrating the Makarena segment by utilizing social media and the internet as an effort to adjust in the midst of intense competition in the media industry. Media convergence is not only a shift in technology or technological processes, but also includes shifts in the industrial, cultural and social paradigms that encourage consumers to seek new information. Media convergence occurs by looking at how individuals interact with others at the social level and use various media platforms to create new experiences, new forms of media and content that combine us socially, and not only to other consumers, but to producers of media companies.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Laksmi Rachmaria
PY  - 2019/08
DA  - 2019/08
TI  - Practice of Convergence in the Makarena Segment on Radio Delta FM Jakarta
BT  - Proceedings of the First International Conference on Administration Science (ICAS 2019)
PB  - Atlantis Press
SP  - 168
EP  - 170
SN  - 2352-5398
UR  - https://doi.org/10.2991/icas-19.2019.36
DO  - 10.2991/icas-19.2019.36
ID  - Rachmaria2019/08
ER  -